Ten days or so past the official announcement, I’m thinking More Watchmen may be best understood as a blow to comics’ dignity. It’s product, not art. It’s a limited, small series of ideas derived from a bigger, grander one. It’s sad. One thing that Watchmen did a quarter century ago was to underline certain values of craft and intent and creative freedom that have helped to yield enough equivalent expressions — to my mind even grander expressions — that we may now see this follow-up project for what it is: nothing special.

“Shortly after I picked up the Watchmen assignment I called Alan in Northampton,” says Winninger. “He was unbelievably nice and excited about the project. During that first call he spent almost two hours telling me exactly what was about to happen in the next nine issues of the comic, down to the level of individual panels and page layouts.” Winninger adds, “I still remember him saying ‘Right, issue 12. We open with six pages of corpses.’ I spoke with him several times thereafter to bounce my ideas for the adventure off of him, to clarify details to get his approval on the manuscripts and such.” And, as Winninger points out, Dave Gibbons provided original cover art for the Mayfair “Watchmen” books and added new interior art as well.

Mr. Moore, who has disassociated himself from DC Comics and the industry at large, called the new venture “completely shameless.”

I mean, do I believe all of the things that I tell people? In my heart, I can’t say that I do. But then, what about priests? You can’t tell me that all of them believe every last word of what they preach, but do they get called ‘ghouls in cardigans’ or ‘Vincent Price, but camp’? No. No, they don’t. That’s because people recognise all of the reassurance and the comfort that religion brings to people, and it doesn’t really matter if it’s true or not. Or doctors, it’s like doctors when they say that a placebo, that’s like, what, a sugar pill? That a placebo can work wonders without any side effects, but that they can’t prescribe them ’cause of all the medical red tape and ethics, health and safety, all that business. That’s me. I’m a spiritual sugar pill, but I do people good. I’m sorry, but I touch their lives.

Allusion to Alan Moore’s prickly relationship with the company- Moore is “unavailable” for comment at time of press and/or declines to comment. Maybe, maybe he says something pithy like “All of those characters are already dead to me. I’m busy writing a 10,000 page poem about a molehill’s evolution over 20,000 years. But why doesn’t anyone working in comics have their own ideas, I wonder?” (Jason Aaron tells him to fuck himself again 4 months later, then goes back to architect-ing X-Men vs. The Hulk crossovers).

…More than 100,000 of the £4-£7 masks sell every year, according to the manufacturers, with a cut always going to Time Warner. Does that irk Moore?

“I find it comical, watching Time Warner try to walk this precarious tightrope.” Through contacts in the comics industry, he explains, he has heard that boosted sales of the masks have become a troubling issue for the company. “It’s a bit embarrassing to be a corporation that seems to be profiting from an anti-corporate protest. It’s not really anything that they want to be associated with. And yet they really don’t like turning down money – it goes against all of their instincts.” Moore chuckles. “I find it more funny than irksome.”

Kevin O’Neill: It’s a pity we couldn’t have used Marvelman, ‘cause I always liked him when I was a kid, I thought he was a fantastic character, but it’s… it’s one of those characters that is now almost toxic, anyone who touches Marvelman, it’s like a curse, you know, you just want to pass it straight on, which is a terrible state of affairs for the character to end up in.

Pádraig: As I said, I’ve researched the thing in enormous detail for the past several years. The book was going to be called Poisoned Chalice, because both Alan and Neil refer to it as a poisoned chalice in different interviews I saw, and now I find that my own curse of Marvelman…

[Earlier I had mentioned to Kevin that the book I’ve written on Marvelman is now without a publisher, as MonkeyBrain Books, who had contracted to publish it, were taking a break from publishing, at least for the time being, leaving it without a home for the moment.]

Kevin O’Neill: Isn’t that weird?

In the past I’ve tried to say, ‘Look, we are all crappy superheroes,’ because personal computers and mobile phone devices are things that only Bat Man and Mr Fantastic would have owned back in the sixties. We’ve all got this immense power and we’re still sat at home watching pornography and buying scratch cards. We’re rubbish, even though we are as gods.