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[web] Today I learned that Europeans spend 575 million hours clicking cookie banners every year‘On average, a user visits about 100 websites per month, totaling 1,200 websites per year. With about 85% of these websites displaying a cookie banner, a user will encounter about 1,020 cookie banners every year. Assuming it takes an average of 5 seconds per interaction with a cookie banner, this amounts to 5,100 seconds per year per user, or roughly 1.42 hours per year.’

Europeans Spend 575 Million Hours Clicking Cookie Banners Every Year

This entry was posted on Thursday, November 21st, 2024 at 10:32 am and is filed under Web.

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1 Comment »

Commenting here because the linked website doesn’t seem to have a comment section…

5 second average time to dismiss a cookie popup? That’s a ridiculous assumption. One second seems more realistic.

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