[dailyfail] The Insider: The Secrets Behind The Mail Online’s Soaraway Success … how the Daily Mail does SEO to drive traffic … ‘The SEO team receive stories from journalists and then change the headlines and add some key words before launching them on the site. It’s like a sub-editing job using SEO, a machine churning through the content. The journalists and sub-editors continue to do the job they would be doing while the SEO team’s brief is to drive traffic. Bosses at the Mail look at the traffic that is coming in on almost an hourly basis. One of the reasons why [a former SEO figure at the Mail] left was because he couldn’t handle it. If the Mail Online was having a bad day for traffic, he’d be pulled into the office and would be torn a new one.’
Behind-The-Scenes At The Daily Mail Online
This entry was posted on Thursday, March 1st, 2012 at 9:56 am and is filed under Daily Mail, Web.
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