Q: When you say “click on somebody’s profile,” you mean you save our viewing history?

Facebook Employee: That’s right. How do you think we know who your best friends are?

Johnson has always had a geek’s penchant for self-education, and in that spirit he cultivated a side interest, and ultimately an expertise, in writing computer code. His Web log, which he named “Little Green Footballs” (a private joke whose derivation he has always refused to divulge), was begun in February 2001 mostly as a way to share advice and information with fellow code jockeys – his approach was similar in outlook, if vastly larger in its reach, to the guiding spirit in the days of ham radio. His final post on Sept. 10, 2001, was titled “Placement of Web Page Elements.” It read, in its entirety: “Here’s a well-executed academic study of where users expect things to be on a typical Web page.” It linked to, well, exactly what it said. The post attracted one comment, which read, in its entirety, “Fantastic article.”

This woman goes from searching about pregnancy, to realizing that the father does not want to keep the baby, to researching abortion clinics, to researching whether she can, according to her faith, choose abortion, to dealing with a miscarriage. And at the end of it all, life goes on and she seems ready to be married.

What is so amazing about these searches is the way people transition seamlessly from the normal and mundane to the outrageous and perverse. They are, thus, an apt reflection of real life. The user who is in one moment searching for information about a computer game may in the next be looking for the most violent pornography he can imagine. Back and forth it goes…

On page 39 of California Living magazine I found a hand-lettered ad from the McDonald’s Hamburger Corporation, one of Nixon’s big contributors in the ’72 presidential campaign: PRESS ON, it said. NOTHING IN THE WORLD CAN TAKE THE PLACE OF PERSISTENCE. TALENT WILL NOT: NOTHING IS MORE COMMON THAN UNSUCCESSFUL MEN WITH TALENT. GENIUS WILL NOT: UNREWARDED GENIUS IS ALMOST A PROVERB. EDUCATION ALONE WILL NOT: THE WORLD IS FULL OF EDUCATED DERELICTS. PERSISTENCE AND DETERMINATION ALONE ARE OMNIPOTENT. I read it several times before I grasped the full meaning.

Indeed, [Microsoft] the company that won last decade’s browser war has a best-served-cold approach to search, an eerie certainty that at some point, people are going to want more than what Google’s algorithm can provide. “If we don’t have a paradigm shift, it’s going to be very, very difficult to compete with the current winners,” says Harry Shum, Microsoft’s head of core search development. “But our view is that there will be a paradigm shift.”

He was the existential loner outcast from society who sought solace by riding the waves (the Silver Surfer). He was the military industrial complex (Nick Fury). He was the hippies who rejected the Cold War consensus, and wanted to create their own counterculture (the Forever People). He was the artist who tried to escape his degrading background (Mister Miracle). He was feminism (Big Barda). He was Nixon and the religious right (Darkseid and Glorious Godfrey).

…you can tell the abductees are lying or delusional because their descriptions of the aliens and their craft are always so unimaginative. As he writes in The Eerie Silence, the giveaway is the banality of the aliens’ putative agenda, which seems to consist of grubbing around in fields or meadows, chasing cows or cars like bored teenagers, and abducting humans for Nazi-style experiments.

Nixon: I do not mind the homosexuality. I understand it. (14-second beep to hide personal information) But nevertheless, the point that I make is that goddamit, I do not think that you glorify on public television homosexuality… even more than you glorify whores. Now we all know that people go to whores. … we all have weaknesses. But, goddammit, what do you think that does to kids? What do you think that does to 11 and 12 year old boys when they see that? … You know what happened to the Greeks! Homosexuality destroyed them. Sure, Aristotle was a homo. We all know that. So was Socrates.

Ehrlichman: But he never had the influence that television had.

Now, at this distance, I realise Venables is nearly 30. I find the confluence, if that’s the word, of his ruination and my visibility disturbing. At some level, I will always feel I could have been Venables and the more opportunity I get to make myself understood, the more it becomes obvious that he will never escape condemnation, the thing John Major called for more of in his statement at the time of the trial. I have dreams about the boys, and sometimes dream I am the person in the CCTV footage who walks past them with a shopping bag at the exact moment they abducted James. I can see the butcher’s shop where James’s mother is waiting for her change; I see the floor tiles reflecting shadows and hear the mall’s muzak bending sinister as the shoppers go about their business. I hear the echoing swimming-pool clamour of the ordinary day about to go wrong…