Human Nature — audio download of Malcolm Gladwell exploring ‘…why we can’t trust people’s opinions — because we don’t have the language to express our feelings. His examples include the story of New Coke and how Coke’s market research misled them, and the development of Herman-Miller’s Aeron chair, the best-selling chair in the history of office chairs, which succeeded in spite of research that suggested it would fail.’
Audio Download of Malcolm Gladwell Speech
This entry was posted on Tuesday, October 26th, 2004 at 11:17 am and is filed under Books, Malcolm Gladwell.
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