[blogs] If You Really Want To Know, Ask A Blogger — The Observer’s John Naughton on Blogs …

‘[…] the whole point of the web is full and comprehensive linking, and Google ranks pages by the numbers of other pages that link to them, it is hardly surprising that blogs are winning over established media. Nobody in his right mind would link to a mere abstract. A few Big Media outlets understand this elementary fact. The Guardian and The Observer sites are exemplary in this regard – which is why they are beginning to outrank their competitors (for example, the London Times and the New York Times) in web searches.’

The Observer’s John Naughton on Blogs

This entry was posted on Sunday, June 1st, 2003 at 5:44 pm and is filed under Blogs.

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