[globalisation] Delhi Calling. Call centres go off-shore — when you call your bank or mobile phone company you may well be talking to somebody half-a-world away. ‘Each computer screen shows Greenwich Mean Time and the temperature in the UK, in case a staff member feels the urge to reveal that India is enjoying yet another day of blue skies and sunny weather. “We find showing new staff videos of Yes, Prime Minister is particularly effective,” says Raman Roy, Spectramind’s sleek, pipe-smoking chief executive. “They get a two-hour seminar on the royal family. We download the British tabloids every morning from the web to see what our customers are reading. We make our new staff watch Premier League football games on TV. And we also explain about the weather, because British people refer to the subject so frequently. It is a science,” he adds, proudly.’

Call Centres Go Off-Shore

This entry was posted on Friday, March 9th, 2001 at 4:08 pm and is filed under Business, Life.

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