[web] Douglas Rushkoff talks about the “social currency” of the media and internet. Social currency is like a good joke. When a bunch of friends sit around and tell jokes, what are they really doing? Entertaining one another? Sure, for a start. But they are also using content – mostly unoriginal content that they’ve heard elsewhere – in order to lubricate a social occasion. And what are most of us doing when we listen to a joke? Trying to memorise it so that we can bring it somewhere else. The joke itself is social currency. Interesting in regards to weblogs — I hope LinkMachineGo provide social currency in the form of interesting/useful links… [via Metafilter]

Douglas Rushkoff On The Social Currency Of The Media And The Internet

This entry was posted on Friday, June 30th, 2000 at 9:02 am and is filed under Books, Internet.

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